Example weekly issue. Replace with your own series.
Impressions went up, clicks did not. That is the normal shape for a site that publishes without building links, and it took me longer than it should have to accept it.
The numbers
- Impressions: steady climb.
- Clicks: flat, single digits per day.
- Average position: stuck in the teens and twenties.
A page on position 18 gets impressions and no clicks, because nobody scrolls that far. The fix is not better titles, it is being on page one for something.
What I tried
Rewriting three titles to put the search phrase first. Two improved their click-through rate; neither moved up the results page.
What I am doing next
Nothing clever. Publishing continues, but the effort moves to things other people cite: a data page, a tool, a document nobody else has. Links follow facts, not cadence.